New Delhi, June 7 -- Post the pandemic's occurrence in 2020, 2021 is the year of revival for all businesses. Be it brands or start-ups, all of them are working to recover the losses and eventually earn profits. For any business to succeed, ensuring their customer base is extensive, happy, and satisfied is essential. As the saying goes, the customer is the boss, hence, their needs and desires must be taken care of. To ensure customer satisfaction, one of the effective ways has been to have a quality CRM process in place.

Using data analysis to connect and engage with customers is something that has been utilized optimally by businesses and is one of the key elements of the organizational growth strategy. However, experts predict that in 2...