New Delhi, June 4 -- With the prevailing situation of COVID-19, meeting the needs of the on-demand economy has never been more challenging for retailers. The ongoing increase in demand for essential goods, and continued restrictions on many products are creating a disparity between demand and supply.

While the supply chain in India is used to being prepared for consumption peaks during the festive season from September to December every year, the current situation creates significant challenges. To overcome these challenges, companies will have to rapidly adopt extraordinary measures to ensure timely delivery of essential products to stores and subsequently the customers.

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