New Delhi, Aug. 31 -- The COVID-19 pandemic has led to major disruptions across industries and functions. To ensure business continuity early on, leaders undertook measures to prioritize employee safety, conserve cash, strengthen remote working, and adjust to the new demand and supply situation. Now, as the lockdown lifts gradually and businesses reopen, it's not just about restoring business to pre-COVID times. It's about comprehensively reimagining business to win in a COVID-19 world.

To reimagine business, leaders need to start by addressing some fundamental questions around changes in the underlying need for products and services, method of access or consumption, and delivery systems.

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