New Delhi, Jan. 22 -- Mamaearth, the flagship brand under Honasa Consumer Limited has celebrated the opening of its 100th Exclusive Brand Outlet (EBO) in Mumbai. This new store, located in the busy R-City Mall in Ghatkopar, marks a critical turning point in Mamaearth's history and reaffirms the company's mission to provide toxin-free personal care products to everyone. The store was opened by its founders, Ghazal and Varun Alagh, as well as well-known influencers Shanice Shrestha Sharma, a well-known beauty and lifestyle influencer, and Nikhil Sharma, also known as Mumbaiker Nikhil.

Exclusive brand outlets assisted the brand in creating more engaging brand experiences and building deeper relationships with customers in the offline retail...