New Delhi, May 4 -- Lexar has announced the appointment of Fissal Oubida as its new General Manager to spearhead its key operations in the Indian market, in addition to the Middle East, Africa & CIS regions. In this new strategic role, Fissal shall be responsible for driving the company's growth to the next level, by aggressively penetrating all major metro cities across India. He will oversee the channel, retail (organized, micro-retail & e-commerce), network of gaming systems integrators, and the overall sales and marketing through leveraged distribution channels across India.

Commenting on the appointment, Ryan Li, CEO of Lexar, said "Fissal's appointment is strategic, and the Lexar management has entrusted the baton to "reshape" Le...