New Delhi, Jan. 22 -- In 2015, Google introduced Rankbrain, a Machine Learning based search engine algorithm that helps Google process search results and returns relevant answers to the user. The algorithm uses Artificial Intelligence to parse and respond to user queries in a manner close to how a human would.

The algorithm also returns similar questions asked by other users in the search engine. All of this is powered by AI . As the digital space becomes more and more important for businesses, the need to sharpen digital marketing skills beyond the conventional SEO activities is being felt across the board.

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