New Delhi, Jan. 13 -- This is the age of technology and information. And every aspect of our lives is captured digitally and turned into data. It's at the heart of the modern technology that drives businesses of the 21 st century. Today, data is available in abundance from a wide variety of sources. An IDC report estimates that the total volume of digital data will grow by 61%, reaching 175 zettabytes by 2025. Big data helps businesses navigate their way through this jungle of data. They can extract relevant information, and analyze it to optimize all facets of business; from the operational process, logistics to budgeting and marketing. It has been a game-changer for many industries across the world. The e-commerce industry is no excepti...