New Delhi, Oct. 23 -- Among all industries right now, few may be as open to innovation as the apparel /retail industry. Indeed, the $2.4 trillion industry has always been a hotbed for new trends, whether in aesthetics or e-commerce. With such a drive for all things new, fashion is now moving towards the latest in tech: augmented reality.

From gaming, augmented reality has moved to retail and e-commerce industry where it is a great tool for attracting new customers. This technology is gaining popularity across the globe. Augmented reality is much more than just overlaying camera images with generated three-dimensional objects. It's an instrument that can help brands significantly improve their marketing strategies and ensure a higher reve...