New Delhi, March 25 -- If you are a fan of wearing your fandom merchandise, The Souled Store is a familiar name. Only recently, recently announced their association with Liverpool FC to be the official LIVERPOOL FC Merchandise sellers for India. But the journey has been a tough one, with digital transformation and the subsequent lockdown. But they have sailed it all.

With a 3,00,000+ customer base and over 40,000 products in sales per month, The Souled Store is in the run to become a global brand for pop culture enthusiasts. In the words of Co-Founder Vedang Patel, "The Souled Store aims to be a one-stop destination for all quirky and merchandising needs, ranging from generic wit, superheroes and TV shows to sports, music and anything a ...