New Delhi, March 24 -- COVID 19 has significantly affected businesses across the globe. On the one hand, it is pushing offline players to rethink their spending strategy as they face swelling losses, with companies closing their doors and laying off employees. On the other, it is forcing online players - mainly the grocery segment - to ramp up their inventory to cater to the increasing number of consumers as more of them stay at home and go online, as a precautionary measure to contain the outbreak.

In pressing times like these, while companies are striving to continue their operations and seeking ways to switch to online platforms, Digital Mall of Asia (DMA) comes as a boon. While each brand should make a wise decision about whether to ...