How Artificial Intelligence and advanced analytics tools are propelling growth in the CPG sector
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New Delhi, Nov. 22 -- As with most businesses today, those in the consumer packaged goods (CPG) industry have, and continue to undergo a rapid transformation in the age of new and emerging technologies. In this typically resource-intensive space, enterprises are increasingly looking to harness the power of technologies such as Artificial Intelligence, Machine Learning and advanced analytics to augment the roles of human teams.
Given the highly fragmented, complex nature of the CPG industry, there are several factors involved in creating an optimal trade promotion strategy. As per a report by the Promotion and Optimization Institute, businesses spend as much as 15-20% of their total revenue annually on trade promotion and related activiti...
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