New Delhi, Nov. 4 -- Flipkart announced it has acquired IP from Mech Mocha. Mech Mocha is a mobile gaming startup that runs India's first live social gaming platform 'Hello Play'. In addition to IP acquisition, Mech Mocha's team will also join Flipkart. The team will focus on developing new and innovative formats to engage with users on its platform.

Social gaming is growing extensively since the past few years. Even more, it has grown multi-folds during the ongoing pandemic. The lockdown due to COVID has forced people to stay indoors. Hence, they look for engaging and fun ways to connect with friends and family. Social gaming is catering to this need of theirs. Amid this rise, Flipkart gets a grand opportunity to upgrade its gaming stra...