New Delhi, Nov. 18 -- The Flipkart Group has announced the acquisition of AR startup Scapic to enhance its shopping experience capabilities. The company will acquire a 100% stake in Scapic and onboard its team. Kalyan Krishnamurthy, the CEO, Flipkart Group welcomed Scapic team. He said, "..as we make investments that focus on developing and nurturing the retail ecosystem; we are also committed to making our platform easier to navigate and richer for consumers in terms of content and experience."

Scapic's team will work towards accelerating Flipkart's efforts to provide deeper camera experiences, virtual storefronts. Thus, it will give new opportunities for brand advertising on its platform, said Flipkart in a press release.

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