New Delhi, July 23 -- Since the onset of the pandemic, we have witnessed tremendous change in the way we work and communicate. As millions adapted to remote set-ups and retreated into isolation, businesses had the opportunity to step up and provide exceptional customer experience to their users which was the need of the hour. Customer service is about assisting and advocating customers in their discovery, use, optimization, and troubleshooting of a product or service. Today customers expect premium service to be built-in from the first interaction and carry through their product journey. The goal of customer service is to build long-term relationships with customers and delight them and turn them into brand advocates. It is not just about...