New Delhi, Feb. 6 -- As the technological advances continue to drive fundamental market transformations and digital-driven disruption across industrial sectors, it is significant for companies to stay ahead of the curve with approaches that are customer-centric and keep customers engaged & satisfied. Now, when we talk about a customer-centric business strategy, one of the most crucial aspects is Customer Relationship Management (CRM).

Today's customers are increasingly seeking performance-based, 24*7 and integrated solutions. Thus, it is creating significant challenges, as well as, opportunities for support services wing. To meet the evolving customer demands, companies need to continuously rethink their customer engagement model and ena...