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4 Things Every Marketer Must Know About AR
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New Delhi, Oct. 18 -- Every leader in the tech world has been talking about AR (Augmented Reality) a lot in recent times. It has become a buzzword, and you can see it being mentioned almost everywhere. If you are not a tech expert, you might be wondering what exactly augmented reality is, and how it is set to upend conventional marketing.
Augmented reality is basically the use of advanced digital technology to display information in the form of text, image or video onto objects found in everyday life. It enables people to use a tablet, smartphone or a virtual reality headset to experience the world with augmented technology.
Augmented reality allows marketers to transform static objects, like a magazine cover or a printed advertisement,...
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