New Delhi, April 13 -- In India, the informal sector employs about 80% of the total population. These include people of the low and middle-income segments - employed as well as self-employed. In recent years, the segment Bharat - comprising the young, Indian customer characterized by the rapid adoption of mobile technology - has become very attractive to startups. In the last couple of years, a lot of Indian startups have started interacting with the Bharat segment. Some of these also have gained traction, and therefore garnered attention. As the opportunities in this market expand, venture capitalists have been looking towards these startups, intending to invest in this space. The following article highlights startups in a landscape stud...