New Delhi, Sept. 17 -- Farmers Fresh Zone is an agri-tech startup that has raised Rs. 3.5 crores led by IAN Fund. With this round, Farmers Fresh Zone's overall fund-raising has crossed Rs. 6.5 crores. The Kochi-based agri-tech startup aims at unlocking access to safe-to-eat, pesticide-free fruits and vegetables directly sourced from farmers. Through its omnichannel presence, the startup has so far connected over 1500 farmers to urban consumers.

Pradeep PS, Founder and CEO of Farmers Fresh Zone comes from an agricultural family. A software engineer by education, he soon realised the gap for a marketplace for farmers to sell their agriculture produce directly to the consumers. This prompted him to turn into an agri entrepreneur to establis...