Mumbai, Feb. 27 -- Mahindra has launched a new Earth Edition of the Thar SUV with a starting price of Rs. 15.40 lakh (ex-showroom). Available with petrol and diesel engines with manual and automatic gearboxes, the special edition boasts a new exterior colour with a fresh interior theme.

On the outside, the Thar Earth is painted in a new Desert Fury matte shade with decals on both doors. Furthermore, the front grille, ORVMs, and the 'Thar' branding on the alloys get the same body colour finish and the branding has been done in matte black. It also flaunts the 'Earth' badging on the B-pillar.

Inside, the Earth Edition gets a beige and black theme whereas the steering wheel and aircon vents get a contrasting beige shade. The VIN plate on t...