India, April 15 -- Idemitsu, one of the leading manufacturers and suppliers of high-performance lubricants in the Indian Automotive and Industrial segment has unveiled its new corporate brand identity.
Idemitsu revamps its brand identity with a fresh new logo
The new identity reflects a more edgy and contemporary appearance while enhancing the overall brand spirit. It resembles Apollo, the Greek and Roman God of Sun which symbolises humanity, energy, aspiration, and foresight. And, while doing so, these traits reflect the Idemitsu brand's flexibility in adapting to constant changes in society.
The company believes that the new logo is well suited to and represents the Idemitsu Group's philosophy, mission, and vision based on the importanc...