Mumbai, Aug. 28 -- Ford India has adopted a unique, fun and quirky way to market the Freestyle Flair by influencing search behaviour on Google and through exclusive Freestyle playlists on India's largest streaming platform, JioSaavn. The Ford team has identified that users often accept the recommendations under 'Did you mean this?' from Google, whenever there is a misspelling. Learning from this consumer insight, the team has identified the most common search terms, including some from the competition. On entering these keywords, Google search engine has been tuned to share key product attributes of Ford Freestyle.

To boost sales in the festive season, Ford India has partnered with JioSaavn to offer a playlist for every kind of mood and ...