Mumbai, June 10 -- In line with the company's strategic transformation into a content & technology powerhouse, it has entered into a strategic equity partnership, wherein it will invest / acquire stake in Bullet.

Bullet is co-founded by serial entrepreneurs Azim Lalani and Saurabh Kushwah. It has developed India's first Micro-Drama application focused on fast-paced, creator driven content through short duration vertical format episodes targeted towards the younger audiences.

Bullet will be launched within the ZEE5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform. Bullet aims to craft native stories with a global flavour encompassing masala-paced plots a...