Mumbai, Dec. 9 -- Under the partnership, Scrabble will exclusively promote, distribute, and deploy Timewaying's HeyLED cinema solutions across the region. The collaboration leverages Timewaying's DCI-certified HDR LED technology and Scrabble's established industry presence. Timewaying operates China's largest Freedeo 3D cinema platform, while Scrabble, founded in 2011, is a leading digital cinema and content services provider across the Middle East and Africa.

Pruthu Shah, CEO of Scrabble, said, "LED screens with HDR are going to be a game changer for cinema viewing, and we are expecting significant demand from top-end exhibitors."

Andrew Chan, founder and CEO of Timewaying, said, "We are extremely excited to join hands with Scrabble as...