Mumbai, Feb. 19 -- The company said that this outlay will cover both soft operational expenses and hard expenses of capital nature. The spends on operational areas for achieving the overall business excellence, which will include innovation, design, manufacturing / sourcing, go to market with clear market segmentation, logistics and service, is estimated at around Rs 200 crore while the capex is estimated to be of the order of Rs 300 crore.

This outlay is designed to fortify the current core business of the company - Pressure cookers & Cookware, domestic kitchen appliances both electric and non-electric and targeted export clients. Wherever necessary the company will use external expertise in specific domains.

"The action plan is design...