Mumbai, Nov. 20 -- Seven Islands is an Indo-Scottish 100% pure malt whisky, made with four distinct single malts originating from India and Scotland.

The launch marks a significant strategic expansion for the company, best known for building India's brandy market with icons like Mansion House and more recently, Monarch Legacy Edition, and comes on the heels of its announcement of the acquisition of Imperial Blue, the world's third largest-selling whisky brand.

The whisky will be available in a 750 ml bottle with 42.8% of alcohol by volume (ABV) and is priced at Rs 5,200 in Maharashtra.

According to IWSR, whisky remains India's most loved and aspirational spirits category, accounting for about 66% of total consumption in 2024. By volume...