Mumbai, Aug. 13 -- Aditya Birla Fashion & Retail and Aditya Birla Digital Fashion Ventures (ABDFVL), a wholly owned subsidiary of the Company, have executed a Shareholders' Agreement (SHA) and Share Subscription

Agreement (SSA) with ServiceNow Ventures Holdings, Inc. on 13 August 2025, for investment into ABDFVL, by way of 0.0001% non-cumulative, participating compulsorily convertible preference shares ("CCPS") for an amount up to

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