Mumbai, Nov. 28 -- The headline equity benchmarks reversed all gains and traded with small cuts in mid-afternoon trade, The Nifty traded below the 26,250 mark. Media stocks witnessed buying demand for the third consecutive trading session.

At 14:30 IST, the barometer index, the S&P BSE Sensex, fell 7.25 points or 0.01% to 85,713.13. The Nifty 50 index shed 13.70 points or 0.05% to 26,203.75.

In the broader market outperformed the frontline indices. The S&P BSE Mid-Cap index fell 0.11% and the S&P BSE Small-Cap index shed 0.12%.

The market breadth was negative. On the BSE, 1,868 shares rose and 2,160 shares fell. A total of 192 shares were unchanged.

Buzzing Index:

The Nifty Media index rose 0.96% to 1,474.25. The index jumped 3.46% i...