Mumbai, Feb. 20 -- This move is a key part of Radico Khaitan's strategy to expand its premium spirits portfolio.
"Royal Ranthambore has recorded a strong growth over the last two years, and its entry into CSD will further accelerate this momentum in the future," said Abhishek Khaitan, managing director, Radico Khaitan. "This expansion aligns with our vision to strengthen our luxury & semi-luxury brand portfolio and cater to evolving consumer preferences," he added.
CSD is a government-run retail chain in India offering discounted goods to military personnel, veterans, and their families. Its large customer base and preferential pricing make it a significant market, particularly for liquor, though it also presents significant barriers to...
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