Mumbai, June 18 -- With this development, the company will enter the Punjab market as the exclusive dealer for BharatBenz across the entire state. The move marks a strategic expansion of Popular Vehicles' footprint in North India, building its strong foothold in Maharashtra and Tamil Nadu, and further strengthening its relationship with the BharatBenz brand.

The eight integrated facilities will be strategically located across the state and will include showrooms, bodyshops, spare parts distribution centers, and pre-owned vehicle operations - all under one roof. The project will feature a total of 32 service bays and involves a cumulative investment of around Rs 13 crore, the company said in a regulatory filing.

Naveen Philip, promoter a...