Mumbai, April 22 -- The company has also introduced a digital EMI card with pre-approved limits, enabling customers to purchase consumer durable products more conveniently.

Consumer durable loans present PFL with a strategic opportunity to drive faster customer franchise growth through instant, point-of-sale loans and digital onboarding, enabling real-time customer acquisition and building scale efficiently with a tech-first approach.

Additionally, this offering creates a strong cross-sell flywheel, as consumer durable loan customers become potential leads for personal loans, insurance, and other financial products-creating a natural cross-sell funnel, high engagement and strong visibility across cities and catchments.

PFL's initial pr...