Mumbai, July 3 -- Shimona Chadha will be responsible for driving the Company's global marketing strategy, strengthening brand positioning, and enabling business growth through integrated marketing initiatives.

With over two decades of experience across B2B, B2C, and B2B2C segments, she brings a strong track record in driving marketing-led business transformation and growth.

Chadha joins Persistent from HCLTech, where she served as Vice President and Head of North America Vertical Marketing. As part of HCLTech's senior marketing leadership team, she played a key role in driving revenue growth and building a Generative AI-powered marketing engine to enhance brand visibility, go-to-market effectiveness, and pipeline conversion in strategic...