Mumbai, Sept. 30 -- The headline equity benchmarks traded with minor cuts in mid-afternoon trade. The Nifty traded below the 24,650 mark. Media shares extended losses for the sixth consecutive trading session.

At 14:30 IST, the barometer index, the S&P BSE Sensex, declined 100.19 points or 0.12% to 80,264.75. The Nifty 50 index lost 30.15 points or 0.12% to 24,604.75.

In the broader market, the S&P BSE Mid-Cap index fell 0.40% and the S&P BSE Small-Cap index shed 0.46%.

The market breadth was negative. On the BSE, 1,717 shares rose and 2,307 shares fell. A total of 172 shares were unchanged.

Buzzing Index:

The Nifty Media index fell 1.35% to 1,541.05. The index dropped 5.3% in the six consecutive trading sessions.

Prime Focus Ltd (d...