Mumbai, May 6 -- Winners Alliance, the commercial partner of the World Cricketers' Association (WCA), has announced a new licensing agreement with Nextwave Multimedia, a subsidiary of Nazara Technologies and the developer behind the popular World Cricket Championship (WCC) mobile game franchise. Through the partnership, Nextwave will integrate names, images and likenesses of over 500 WCA-affiliated professional cricketers into its WCC titles. With hundreds of millions of downloads across its six releases, WCC remains one of the most widely played games across platforms.

Published by HT Digital Content Services with permission from Capital Market....