Mumbai, Oct. 30 -- Profit before tax (PBT) increased 3.6% YoY to Rs 6,978.68 crore in Q2 FY26.

EBITDA rose 2.2% to Rs 6,695 crore in Q2 September 2025 compared with Rs 6,552 crore posted in corresponding quarter last year.

Total FMCG segment revenue grew by 6.99% year on year to Rs 15,473.46 crore during the period under review.

Excluding the notebooks category, FMCG revenue rose 8% YoY, driven by robust performance in staples, dairy, premium personal wash, and agarbatti categories.

The strong growth momentum continues in the Digital first & Organic portfolio, comprising the Yogabar, Mother Sparsh, Prasuma & Meatigo and 24 Mantra brands, clocking an annual recurring revenue (ARR) of approximately Rs 1,100 crore.

ITC's cigarette segme...