Mumbai, Dec. 11 -- Honasa will buy a 95% stake through a secondary purchase at an enterprise value of Rs 195 crore, with the remaining 5% to be acquired after 12 months based on agreed valuation terms.

Reginald Men was founded in August 2022 and focuses on premium personal care products for men, especially sunscreens and serums. The brand generated over Rs 70 crore in revenue with nearly 25% EBITDA in the last twelve months. Its Helios Moisturizing Sunscreen is currently the most searched men's sunscreen on Google in India.

Honasa said the acquisition expands its presence in the fast-growing men's personal care segment and strengthens its reach in South India, where Reginald Men earns most of its revenue. The company gains access to est...