Mumbai, Oct. 25 -- The Election Commission of India (ECI) has rolled out stringent new rules governing the use of artificial intelligence and synthetic media in political campaigning, ahead of the Bihar Assembly elections.

In a fresh advisory, the Commission has directed all political parties, candidates and campaign representatives to clearly label any AI-generated or digitally altered image, video or audio used in electioneering as "AI-Generated", "Digitally Enhanced" or "Synthetic Content". The label must be prominently displayed, covering at least 10% of the visible display area in visual content and present during the first 10% of the duration in audio clips.

The advisory also mandates that such content must disclose, in its metada...