Mumbai, Oct. 7 -- In a regulatory filing made during market hours today, the FMCG major stated that the Government's recent GST reform will boost consumption across categories and strengthen demand in both urban and rural markets.

Dabur's key categories like oral care, juices, hair oils, shampoo, digestives, OTC, branded ethicals and culinary, which represents approximately 60% of the company's India business, will benefit from 12%/18% GST rate cut to 5%. Now, nearly 85% of its portfolio is at a GST rate of 5%, which is a key positive.

Following the GST rate reduction announcement, trade witnessed temporary disruption as consumers deferred purchase to benefit from lower MRPs. Distributors and retailers also focused on liquidating the ex...