Mumbai, March 21 -- The key equity benchmarks continued to trade with major gains in mid-morning trade. The Nifty traded near the 23,350 mark. Media shares witnessed buying demand for fourth consecutive trading session.

At 11:25 IST, the barometer index, the S&P BSE Sensex, advanced 507.25 points or 0.66% to 76,854.73. The Nifty 50 index rallied 152.45 points or 0.66% to 23,343.10.

The broader market outperformed the frontline indices. The S&P BSE Mid-Cap index added 0.97% and the S&P BSE Small-Cap index jumped 1.55%.

The market breadth was strong. On the BSE, 2,827 shares rose and 920 shares fell. A total of 173 shares were unchanged.

Buzzing Index:

The Nifty Media index rose 2.29% to 1,549.20. The index jumped 8.45% in the four con...