Mumbai, Dec. 19 -- The company said it will set up a wholly owned subsidiary that will operate as a Corporate Agent and offer auto insurance policies in partnership with multiple insurers across India. The move is aimed at simplifying the ownership experience for Ather customers while creating a steady, recurring revenue stream.

Ather said bringing insurance distribution in house will help streamline renewals, improve attach rates and enable the development of EV specific insurance products. The platform will primarily serve Ather's existing customer base, limiting acquisition costs and requiring only modest investment.

Ravneet Singh Phokela, chief business officer at Ather Energy, said insurance is a critical part of the ownership jour...