Mumbai, June 27 -- Following the commercial rollout of Hillfort, the company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products, as part of a phased pan-India expansion strategy.
The company said that it plans to launch its premium products in a few more states shortly, and the same shall be communicated to the exchange upon execution.
Prasann Kumar Kedia, managing director, stated "The launch of Hillfort in Uttar Pradesh marks a significant milestone in our journey toward premiumization and strategic geographic expansion. We are thrilled to introduce our premium offering to one of India's most evolved and discerning liquor markets. This move underscores our commitment to del...
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