Mumbai, May 5 -- The newly awarded patent, titled "Method and System for Application Installation and Detection of Fraud in Advertisement," addresses the pressing challenge of fraudulent activities in the digital advertising ecosystem, particularly focusing on fraudulent app installations.

The system leverages advanced algorithms and machine learning techniques to augment the reliability of performance-driven advertising by filtering out manipulated signals, detecting behavioral anomalies, verifying publisher authenticity and monitoring app installation processes for legitimacy.

This milestone marks Affle 3i's 13th patent grant, adding to its total IP portfolio of 36 patents filed to date. The patent further strengthens the company's AI...