Mumbai, May 3 -- Affle 3i has been granted another patent in the US, which was filed previously. This strengthens the overall IP portfolio of the Company.

The patent subject area is "Method and system for application installation and detection of fraud in advertisement".

This patent is aimed at addressing the challenge of detecting and preventing fraudulent activities in digital advertising, specifically focusing on fraudulent app installations. The system leverages advanced

algorithms and machine learning techniques to augment the reliability of performance-driven advertising by filtering out manipulated signals, detecting behavioral anomalies, verifying publisher authenticity and

monitoring app installation processes for legitimacy....