Mumbai, Sept. 12 -- Affle 3i has been granted another patent in the US. The company said, "This grant adds to our expanding tech IP portfolio and augments the performance and effectiveness of our conversion-driven

CPCU model, as we further fortify our AI-powered consumer platform stack."

The patent's subject area is "Method and System for Hardware and Software Based User Identification for Advertisement Fraud Detection". It introduces a smart framework for detecting digital advertisement fraud

and online commerce fraud, by combining plurality of hardware and software level data to distinguish genuine human actions from bot-initiated or manipulated activity. Unlike conventional approaches that rely solely on software identifiers, this s...