Mumbai, Sept. 17 -- The brand debuts with a fresh identity, contemporary shop layouts, along with range of trend-driven products for the vibrant and dynamic lifestyle of young India.

The company said that OWND! is inspired by youth culture with a core mission to spark conversations and empower the youth to own every moment with their unmistakable charisma. This new brand proposition, with its dynamic energy will bring a wave of fashion retailing that resonates with the fashion conscious & value driven GenZ.

The company plans to convert the existing StyleUp stores into OWND! & expand its footprint to 100 stores by the end of this financial year.

Sangeeta Tanwani, chief executive officer, Pantaloons and OWND! said, "The momentum with whi...