Nairobi, March 25 -- Cities are increasingly attracting new developments yearly. A quick stroll through Nairobi, Kisumu and Mombasa sees a lot of buildings spring up. The neighbouring regions also receive an overflow of residents and thus build to accommodate them.

Malls are now a common feature along major highways and roads all over the country, with retailers moving in to supply goods and services to residents in those regions.

Setting up near a residential area ensures that a retailer has constant foot traffic which translates to higher return on investment over time. The convenience that comes with having a shopping facility in your neighbourhood is enormous. Consumers would rather pay more, for convenience which gives shopping fac...