Why agritech startups struggle to gain firm footing in Kenya
Nairobi, Feb. 27 -- Kenyan agritech startups are struggling to pick up in contrast to their peers such as fintech and commerce, with the trend attributed to the age and digital literacy gap among farmers as well as intense competition from brokers.
A report from the Mozilla Foundation shows stunted growth and innovation in the application of technology to produce more by making farming more efficient-from field monitoring to the food supply chain in horticulture, and aquaculture to improve yield, efficiency, and profitability.
Agriculture employs more than 60 percent of Africa's population and about 70 percent of Kenya's rural population.
"Startups playing in other economic sectors such as agriculture tend to struggle to roll out servi...
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