Nairobi, Sept. 16 -- Personal care products maker PZ Cussons East Africa has enhanced its offering in fast-growing male self-care market segment with launch of new range soap and shower gel under its flagship brand, Imperial Leather.
The firm said the launch of Imperial Leather's Sport and Fresh Burst range has been informed by findings of three-year research which has established that demand for men self-care products was growing faster than women's.
About 400,000 new male consumers aged between 18 and 35 are joining the multi-billion-shilling self-grooming segment every year, PZ Cussons MD Sekar Ramamoorthy said in a statement on Wednesday.
"The Imperial Leather Sport and Fresh Burst are targeted at Kenyan men of these ages who are see...