Me-too business: The benefits and risks you need to consider
Nairobi, March 16 -- One of the major hindrances to an entrepreneurial spirit in Kenya is the "me-too" businesses that imitate or copy their competitors' goods and services. The me-too phenomenon is very common in Kenya.
A me-too entrepreneur is an imitator and a copycat as s/he imitates the goods and services of successful businesses. At times, a me-too business has to copy the business strategy of its competitor.
A me-too entrepreneur lacks innovativeness and waits for other businesses to innovate and then rides on the success of these businesses. Me-too businesses have to contend with a high level of competition.
Though it is rare, a me-too business can do better than the business they are imitating. There are several advantages of ...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.