Nairobi, March 23 -- A me-too business is an imitator or a copycat that imitates the goods and services offered by other businesses.

Think of them as parasites who feed on the host and depend on them for survival. The host in this case is the genuine business and the parasite is the me-too business.

The me-too business depends on the creativity and innovativeness of the genuine business to survive.

Me too businesses lack creativity and innovativeness. Me-too businesses remain very dangerous to genuine businesses as they can eat into the market share of genuine businesses.

This may put a high risk on investment spent on research and development. The investment spent on product or market development can be lost with the entry of the me-...