Nairobi, Aug. 10 -- You must have heard of the old adage, "The customer is always right", or "The customer is king." This is not only a marketing/customer care gimmick, it is also becoming an emerging legal issue in customer care.

A business that quickly adapts to emerging legal issues is one that sets itself apart in delivering on customer care. I will highlight a few laws that businesses can adopt and enhance customer care and experience.

The first attitude to have as a business is to remember that every customer has certain legal rights when relating with you.

A business that respects its customers will comply with their rights. Today's customer is very sophisticated and often knows their rights.

A business ought to uphold customer...